Understanding Average Engagement Time in Google Analytics 4
Let's talk about how GA4 calculates average engagement time and take a look at which reports use this new metric.
🔍💡 Learn 10 surprising (and actually helpful) things that you probably didn’t know GA4 could do and stop stumbling through your data!👇
https://ddu.ai/GA4-YT
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Check Out Our Video On Understanding Active Users In GA4:
• Understanding Active Users In Google Analy...
Learn More About Engagement Metrics In This Blog Post:
https://www.datadrivenu.com/google-an...
Contents:
00:00 Intro
00:27 How GA4 Calculates Average Engagement Time Per User/Session
00:51 Reports That Use Average Engagement Time
01:52 User Engagement Event in GA4
02:12 Debugging the Engagement Time in Milliseconds
02:36 How To Create Audiences Based On User Engagement
03:46 Outro