Technology Design Meets Inspiration at the AT&T Discovery District
In this Telly Award winning video, you'll discover how Electrosonic designed a flexible, scalable and comprehensive digital backbone for this massive experiential city district complex that comprises three areas of interconnected technologies - The Plaza, The AT&T Headquarters Lobby and the food and beverage areas.
The Plaza is a large area of lawn where hundreds of speakers are integrated into surrounding buildings to create an immersive sonic soundscape that attracts visitors into the heart of The District.
Dominating the Plaza is ‘The Media Wall’ - 6,700 square feet of LEDs displaying imagery 104 feet high in staggering 6k resolution. Also, within the Plaza is ‘The Globe’, a 30-foot interactive rotating sculpture where a lidar system of sensors detects visitors’ movement and changes audio and lighting in response.
Bordering The Plaza is The AT&T Headquarters Lobby, a highly visual experiential space transformed by eight LED columns, a large three-sided video wall, dynamic audio and a diffused LED lighting veil ceiling. On the other side of The Plaza are food and beverage areas that flow in and outdoors. Jaxon Texas Kitchen and Beer Garden and The Exchange Food Hall feature audio, lighting and digital signage solutions that create unique vendor and guest experiences.
Electrosonic’s ICT design connects all spaces and digital activations into a single control network. This enables content to be distributed simultaneously throughout The District. A broadcast infrastructure enables producers to turn the entire District into part of the show and broadcast live with minimal set-up.
Discover the AT&T Discovery District https://www.electrosonic.com/projects...