Bo Bothe on Creating a Leadership Brand
President and CEO, Bo Bothe, breaks down four components of a leadership brand: strategy, execution, talent, and proficiency. Norm Smallwood and Dave Ulrich analyzed this concept in the Harvard Business Review: https://bit.ly/2WOhR1e
"A product’s brand connects a company’s output and reputation with customers’ needs and investors’ hopes. A leadership brand, by extension, is based on marketplace expectations for the behavior of a company’s representatives."