Google Ads Targeting and Observation Settings - How to Use Targeting and Observation in Google Ads
This video tutorial explains how targeting and observation settings work, how to set up in Google ads, when and why to use them.
Google Ads Targeting Setting:
Targeting setting tell Google Ads who you would like to reach or where you would like your ads to show on the internet.
You should use targeting settings when you want to narrow your reach so that you show your ads only to specific audiences or on specific content you have selected.
Google Ads Observation Setting:
Observation settings allow you to monitor how ads are performing for your chosen placements, topics or audience while running campaign.