From Medical Cannabis to Cannabis Media
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Today's episode is with one of the leaders of current cannabis media. We've had the pleasure of running into Bill and Jeff on a weekly basis for the past 6 years in the CA canna community. We finally got a chance to sit down and hear the Beard Bros entire story from going from PA, to Florida cultivation, making their way out west and starting a media company out of necessity. Jeff and Bill are another example of passionate plant consumers who created their own jobs in this emerging industry. We hope you enjoy their story!
How beard bros got to Cali
Starting beard bros media
Every brand is a media company
Challenges navigating cannabis media
Linkedin for canna
Building a brand audience
Can’t say yes to everything
Beard Bros brand/products
Operating in multiple states
Branding is re-investing in yourself
Friday Sesh live
Advertising the plant on social platforms
Theres no ROI on cannabis marketing right now
Future of beard bros
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