Understanding Acquisition and Activation
For any successful business, growth is a balancing act between three competing but closely interrelated priorities: acquisition, retention, and monetization. Regardless of where you choose to focus first, for a business to grow sustainably, acquisition, retention, and monetization must be thought of as part of a bigger picture. Moving a lever in one, will have an impact on another.
If you found this video helpful, learn more by taking ""Drive Product Growth With Acquisition"", a free learning path on Amplitude Academy: https://academy.amplitude.com/path/dr...
In this path, we’ll discuss the importance of user acquisition for driving long-term growth, and how to think about what acquiring new users looks like for the digital arm of your business. We’ll discuss how to analyze your current baseline acquisition and activation metrics with Amplitude and develop goals and strategies for improvement.
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