What is a North Star Metric? - The North Star Framework
The North Star Framework is a model for managing your digital marketing initiatives based on identifying a single, critical metric known as the "North Star Metric" or “North Star KPI.”
This KPI represents the value that your marketing initiatives deliver to your business. By keeping the main thing the main thing, this framework enables you to focus on the key business objectives (KBOs) and key performance indicators (KPIs) that truly matter.
Learn how the metrics chain works and how to find your own North Star KPI in this video and blog article.
Read the full blog article here: https://www.ollometrics.com/blog/the-...
Ollo Metrics is a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.