Getting Started with Facebook Ads... | 2026 Basic Setup Guide
Most advertisers start by simply clicking the "Create Ad" button and soon hit a wall with a "Your Account Has Been Closed" warning. This lesson is designed to solidify the foundation upon which your ads will be built, securing your money and digital assets. Here's a summary of 10 years of Meta experience.
Key Points:
Your Digital Identity Card: Facebook Profile
Your profile isn't just a place to hang out with friends; it's the title deed to your advertising empire.
Critical Rule: Your first and last name must match your ID. Two-factor authentication (2FA) is mandatory.
Admin Center: Meta Business Portfolio (Business Manager)
Separate your personal account from your business account. All assets (Page, Instagram, Ad Account) should be grouped under this portfolio.
Asset Assignment: It's not enough for an account to be in the portfolio; you need to link the "person" who will manage that account and the "ad account" (Assign Asset).
Hierarchy and Security
Naming: Differentiate your Portfolio, Ad Account, and Page names. This is vital so you can understand exactly where the problem is when a notification arrives.
Backup: Add at least two administrators to your business portfolio. You won't lose control even if one of your profiles is closed.