Building A Monthly Recurring Revenue Business Model

Introduction To 52 Sandler Rules

Sandler Rule #1: Sales is a conversation between adults to uncover the truth.

Sandler Rule #2: If Your Competition Does It, Stop Doing It Right Away

Sandler Rule #3: Slow Down The Process to Speed Up The Sale

Sandler Rule #4: People Don’t Argue With Their Own Data

Sandler Rule #5: Establish And Maintain Equal Business Stature

Sandler Rule #6: Your Time Is Worth No More or Less Than Your Buyer’s

Sandler Rule #7: No Free Consulting

Sandler Rule #8: Sell Like You Don’t Need The Business

Sandler Rule #9: Save Something For The Presentation

Sandler Rule #10: You Can Only Perform Consistently With How You See Yourself Conceptually

Sandler Rule #11: A Life Without Risk Is A Life Without Growth