Sohonet, Realise Your Vision
When the pandemic hit, filmmaking
was thrown into crisis with an entire
industry desperately searching for
a way to keep the cameras rolling.
Providing the same ‘over-the-shoulder’ reviewing and editing experience
from anywhere in the world, Sohonet’s ClearView remote collaboration
software offered the solution. We just needed to tell them about it.
To capitalise on this growing need, The Croc revitalised Sohonet’s
creative identity with ‘Realise Your Vision’. Based on the insight that when
working remotely a filmmaker’s original idea can often get watered
down, the campaign fused technical insight with visceral storytelling to
create a bank of audience-specific content and experiences that brought
to life how with ClearView, that vision remains untainted.