Improve Your Campaign #11 - YouTube Title Tips
aMarketingShift.com
We have covered tags and descriptions. It’s time to discuss YouTube titles - your first impression on YouTube.
So, What makes a good title? Here are three tips:
1. Fill your title with an accurate description of what your viewer can expect. It seems simple, but you would be surprised. A bait and switch is only going to hurt you here. You want people to actually watch your video.
2. Offer a benefit right in your title. People often search for solutions to a problem. If you can speak to solving that problem in your title, whether it is instructional, informational or just entertainment, they are more likely to click.
3. If you are unsure what to title your video use the auto-complete trick. Start typing the subject of your video into YouTube’s search box. Let YouTube auto-complete your entry. That auto-complete is a common way users finish the entry you started. It’s instant, free SEO research.
There you have it. Improve your video campaign with these YouTube title tips.
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aMarketingShift is an online community and video series designed to demonstrate the benefits of video marketing on the web, as well as advising businesses how to better administer their own video marketing campaigns.
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