In this episode, we speak with Pete Russel, founder of Ooooby, an online platform helping growers to increase sales, simplify packing, and optimize deliveries. We go deep into understanding our current food system, exploring how we got here and where we are going. We explore the history of food shopping, shifting consumer behavior post-covid, innovative business models, and why Pete believes we are at the beginning of a new paradigm in our food system.
Ooooby: https://www.ooooby.com/
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