Why Most Shopify Stores Fail at CRO (and How to Fix It) | The Unofficial Shopify Podcast
“How do you turn clicks into customers without falling for CRO myths?”
Oliver Kenyon, CEO of ConversionWise, shares the secrets behind optimizing Shopify stores for maximum revenue. Learn why clarity beats cleverness, why A/B testing isn’t the only answer, and the strategies your store needs to grow fast.
About Oliver Kenyon:
Oliver Kenyon is the co-founder and CEO of ConversionWise, a global leader in conversion rate optimization (CRO). Over the past 12 years, Oliver and his team have worked with 3,500+ brands—including GFUEL, SlimFast, and Lionel Messi—to turn clicks into customers using a research-driven, consultative approach.
Show Links
Oliver Kenyon: / oliverkenyon
ConversionWise: https://www.conversionwise.com
Kurt Elster: https://kurtelster.com
*Sponsors:*
Zipify: http://zipify.com/KURT
Cleverific: https://cleverific.com/unofficial
Boost Filter & Search: https://apps.shopify.com/product-filt...
*Work with Kurt:*
Grow your Shopify store: https://ethercycle.com/apply
See our recent projects: https://ethercycle.com/work
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