How to Get Watch Time Facebook Page || 2nd Part || কিভাবে ওয়াচ টাইম ফেসবুক পেজ পাবেন || 2য় পর্ব
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Description: 1. Upload Your Videos Natively
While it seems intuitive, posting a video to Facebook via the site’s native uploader (instead of, for example, posting a link to a YouTube or Vimeo video) will encourage more engagement and organic shares. In fact, a 2017 study discovered Facebook videos on average receive a 477% higher share rate than the YouTube format. Additionally, native Facebook videos attract roughly 530% more comments than linked YouTube videos.
Some brands might feel that in order to save their content and social teams time, they can create one video and simply cross-post it on various social video platforms. Unfortunately, as the stat above proves, Facebook users are far less inclined to share a non-native Facebook video, which is counter-productive to your goal of getting more shares to increase your overall watch time. Essentially, cross-posting might save you time for the short term, but in exchange you’re giving up a lot of valuable engagements and shares in the long run.
2. Make Square or Vertical Videos
Even though we just looked at the importance of uploading natively to Facebook, you should actually take a cue from Instagram when it comes to the shape of your video content. Why? Facebook videos which are square, like they are on the site’s separate photo-sharing app, tend to get more shares, views, engagement, and reach (particularly on mobile), according to a Buffer study. In particular, Buffer found square videos take up about 78% more real estate space on a Facebook user’s phone than a landscape format, meaning these users are more likely to watch, share, and engage with the clips.
In addition to square videos, your brand can consider making vertical videos. Since early 2017, Facebook has been serving users larger vertical video previews in their feeds, as the site said it’s focused on improving the video viewing experience. This update implies more users are spending time watching vertical videos, so it may be worth it for your brand to experiment to see if this format increases your shares and engagements.
3. Create Shareable Videos
We noted in the introduction to this article how your first rule of business when creating videos for Facebook should be to create quality content. But if you combine this strategy with a compelling story or message, you’re sure to get more of a reaction from your viewers. For instance, your brand could support a cause or start a conversation around something your audience is passionate about. You could also focus on posting inspirational or funny human interest pieces related to your brand, as these types of videos continually attract millions of views per month (according to our monthly Facebook leaderboard results, at least).
We’re not the only ones who’ve noticed how well shareable content generates shares and engagement on Facebook. Content analytics company Buzzsumo looked at over 100 million videos on the social site and discovered videos with a humorous or uplifting tone tended to perform the best in terms of views, engagements, and shares. Another style of video to consider, according to Buzzsumo’s research, is hacks, tips, and how-to clips. Try out these types of videos to see which get the most reaction from your audience.
4. Optimize Introductions and Thumbnails
It’s no secret Facebook considers three seconds into a user watching a video as a view. So if you want to increase your watch time via engagement and shares, you have to give your audience a reason to keep watching past those first three seconds. It’s essential to jump right into the start of your videos with compelling images, camera angles, colors, and dialogue or text which address the heart of the message you’re trying to tell so your viewers are curious about the beginning. It’s especially important to pay attention to creating a great video even if a user’s individual sound setting is turned off for videos, despite Facebook’s default setting of auto-playing sound.
On a related note, you should also make sure your thumbnails for each of your videos pique the interest of your viewers. Optimizing your video content won’t matter if the first image they see before the video plays seems unrelated or — even worse — boring. Making a custom thumbnail for each of your brand’s videos will not only help ensure they capture the attention of users as they scroll through their feeds, but will also give you that much more possibility of those same users sharing your video with friends and family.