'Impossible is Nothing' David Beckham - Karmavision
ttp://karmavision.tv/video/375/'impossible_is_nothing'_david_beckham.html
An exceptionally rich new microsite featuring, for example, soccer icon David Beckham describing how he handled an onslaught of death threats after being red-carded in the 1998 World Cup. Impossible is Nothing is a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real people attempting and achieving what once seemed like impossible goals, adidas hopes to inspire people to think about their own obstacles and how to overcome them. More than 30 international sports stars and everyday athletes tell their 'Impossible' stories using their own hand-drawn illustrations and paintings. Each athlete chose a defining moment in their life and then illustrated it through images and words which would later be combined to create the campaign.