Why Use Demand Side Platforms?
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In this brief video, we're going to talk about demand side platforms (DSPs) and why advertisers should use them. DSPs are the central point that advertisers use to reach millions of people every day, across the open web, across apps, across connected television, digital out of home and digital audio. The demand side platform is a sophisticated piece of equipment that helps these businesses grow, and they connect three different types of tools all into one platform interface.
The first is ad inventory, the ability to reach people across all these disparate parts of the of the media landscape. The second is data. In just The Trade Desk alone, there are over 750,000 different data segments and over 200 different data providers.
The third is a whole suite of ancillary tools, such as brand safety tools, contextual targeting tools, and viewability tools to ensure that ads get delivered to the right user at the right time.
And if you've heard of programmatic advertising, this is where it happens -- in DSPs.
Brill Media: White-label media buying for agencies. https://www.brillmedia.co/agencies.