[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn
Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in!
In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less.
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Mentioned Resources:
Demandbase: https://www.demandbase.com/
6sense: https://6sense.com/
Linkedin Industries V2: https://docs.google.com/spreadsheets/...
Ways to Connect:
LinkedIn: / anthonyblatner
Website: https://speedworksocial.com/
Timestamps Audio:
00:47 - The importance of targeting in advertising
01:59 - Creating a target persona in LinkedIn Ads
03:33 - Location targeting options
04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority
10:13 - Skills and Experience targeting options
11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue
17:16 - Demographic targeting options
19:15 - Interest and traits targeting
22:47 - Custom Audiences section
24:36 - Retargeting based on previous interactions
25:47 - Website targeting: Visitors and new website actions
26:52 - Third-party audiences to build lists
28:15 - AB testing to plan out the campaign
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