This is a collection of bumpers and IDs that I helped develop while at Primal Screen. Along with an amazing group of talented illustrators and animators, I helped to concept, animate and composite pieces for the initial launch of the network.
We were going for a style that was unique from a lot of other kids' networks branding. More calm, serene color palettes coupled with hand-drawn characters and scenery created a welcoming and storybook-like atmosphere. I helped direct the live-action children as well and developed interactions with the animated environments.