A Dialogue with Olga Kiseleva: "What a Modern Fitness Club Manager Should Be Like"
A fitness club (studio) manager – what are they? A manager? A business manager? Half-man, half-god?
A manager in a network fitness project is a business manager, an internal process manager, a communicator (add your own).
A manager of a single club or studio is a multi-armed, multi-legged person: they handle marketing strategy, public relations, sales, and in some cases, even coaching.
And another big question is which approach is best not only for the business but also for the manager themselves.
Why this is so and what to do about it was discussed in this episode with Olga Kiseleva, President of the AOFI and Head of the joint AOFI and HSE "Fitness Club Manager" program. Admission for the new cohort has already begun, and you can apply now at https://eduhse.ru/fitnessmanager.
The episode also discussed the rapid obsolescence of competencies and how to stay in shape, the criteria used to select managers for Olga's company, the career development options available for managers, and more.
How are the requirements for this position changing over time, what skills a modern manager should have, and whether managers are caught in a vicious career cycle?
We invited Olga Kiseleva to the conversation not so much as President of the AOFI (although she does that too), but as Head of the joint AOFI and HSE "Fitness Club Manager" program. That is, as someone with relevant information about what managers across the country want and face, and, of course, how to solve these problems.
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