Even a full stop in ad copy can bring the biggest changes in conversions - I Know PPC
Yes, even a full stop in ad copy can bring the biggest changes in conversions. In this video, I will share some results that I tested with the smallest change in the ad copy of two ads.
I created a new ad with the same headlines and descriptions with just a full stop in the first headline. But the results that I got were different. The ad copy with the full stop though get fewer clicks and less CTR, but got us 2 conversions, while the previous ad got more clicks and high CTR, but failed to get the conversion.
So, if you are also not sure about the variations on ad copies, try to use the same method, you will definitely going to get the best results.
#googleads #searchads #abtesting