Adobe Commerce Is Changing—Here’s What Merchants Need to Know
Adobe Commerce Is Changing—Here’s What Merchants Need to Know
Filmed outside Adobe HQ in San Jose, this video dives into the biggest updates coming to Adobe Commerce—including Adobe Commerce Optimizer, Adobe Commerce as a Service, and what this all means for current Magento merchants.
Whether you’re wondering what the migration path looks like or if this is finally the innovation Adobe needed, you’ll get a candid, up-to-date take from the ground.
🗓 GA is expected in late June 2025—and this video gives you a preview of what’s coming.
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Chapters:
00:00 Intro – Reporting live from Adobe HQ
00:33 Adobe’s new direction for commerce
02:12 What’s changing (and why it matters)
03:45 Commerce Optimizer overview
05:20 App Builder and “baby step” migration
06:43 Adobe Commerce as a Service
08:25 Who this new platform is actually for
09:53 Real-world value: performance + maintainability
11:15 Final thoughts + how to stay informed
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About SwiftOtter
We’re an eCommerce agency—but not the boring kind. Since 2011, we’ve helped merchants thrive through thoughtful strategy, technical excellence, and long-term partnership. Whether you’re modernizing your stack or cleaning up the little things, we’re here to help you win.
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