Preventing an Accessibility-Related Lawsuit | ADA Compliance Webinar

Опубликовано: 09 Июнь 2026
на канале: SwiftOtter: eCommerce, B2B and AI
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Can a person with disabilities easily browse your website?

We hear of accessibility-related lawsuits more frequently. While it's easy to dismiss these lawsuits as "frivolous," ADA compliance is a requirement. If you are not compliant, it's only a matter of time until you receive a "pleasant surprise" in the mail.

Similar to how brick and mortar stores have wheelchair ramps, lower counters and other techniques to ensure everyone is able to access everything, website accessibility is the practice of ensuring your website is “accessible” to all visitors—even people who are unable to use a monitor, keyboard, or hear sounds.

In this webinar, Joseph Maxwell of SwiftOtter, and accessibility aficionado Paul J Adam discuss:
-What to do when you get a demand letter (or actually served papers)?
-The benefits of investing in accessibility.
-The process to achieve WCAG compliance (the international standard for accessibility)
-The less-talked-about subjects, like accessibility for videos.


0:00 Introduction– The importance of ADA compliance
1:29 Paul’s introduction
3:00 What is the ADA?
4:52 Statistics of Americans with disabilities
6:13 The legal basics
8:22 What happens if you get a demand letter or lawsuit?
10:42 The benefits of making your website accessible
13:20 Situational disabilities– everyone experiences these from time to time
15:58 Search Engine Optimization– how improved accessibility can help your SEO
18:12 WCAG- Web Content Accessibility Guidelines
19:32 How to understand how accessible your website is currently
20:50 The two key points of general understanding of accessibility
22:46 The accessibility process
25:13 What is the cost?
26:29 The value in testing with applicable personas
28:15 A few content aspects that can be immediately addressed
28:53 Contrast Ratio
31:10 Visual media should be captioned
32:59 All baked-in text should be read out loud
34:12 Screen reader demo
35:26 An example of an inaccessible website using a screen reader
37:00 The accessible version of the same site
40:17 Q&A and outro


Connect with Paul:
LinkedIn:   / pauljadam  
Twitter:   / pauljadam  
Website: https://pauljadam.com/

Connect with Joseph:
LinkedIn:   / maxwelljoseph  
Twitter:   / swiftotter_joe  

https://swiftotter.com
  / swift_otter  
  / swiftotterinc  

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