Highsun Group’s Brand Experience Center
Highsun Group’s Brand Experience Center
The concept, “Hidden in Plain Sight,” reflects Highsun’s role as the unseen force behind countless industries. Visitors journey through immersive scenarios, revealing Highsun’s contributions to products they encounter daily. This experience connects visitors emotionally to the brand, transforming curiosity into lasting impressions.
Credits:
Concept and Design: VAVE Studio
Client: Highsun Holding Group (HSCC)
Architecture: Gensler
Project Management: PengCan Cultural and Creative (Shanghai) Co., Ltd.
Construction: Obsidian Factory
Photo & Video : Saren Wong, RAWVISION studio (Architecture)
Completion Date: Jan 2024
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