Cracking the Code of Gen Z (TV Drama Vision 2024)
How do the commissioners and creators move ahead to create content that truly resonates with Gen Z? Can we strike a balance between crafting universally appealing stories and meeting the specific, diverse needs of young audiences?
Young adults are reshaping the media landscape. Featuring insights from Sened Dhab, VP of digital scripted at France Télévisions; Henriette Marienlund, Head of Fiction at DR Drama; and Lisa Ambjörn, main writer and executive producer of Young Royals, the session looks into the media habits of younger audiences, their demand for authenticity and diversity in content, and how to reach this underserved target group. Moderated by Marike Muselaers.
The session was presented during Göteborg Film Festival’s TV Drama Vision 2024.