Hyper segmenting Klaviyo Abandoned Cart Flow for Massive Conversion Rates
Web: https://lowgravitysolutions.com
LinkedIn: / sandeldavid
The abandoned cart flow is one of the 3 essential flows for any e-commerce business or course creator. Klaviyo makes it possible to make it hyperfocused or hyper-segmented, making sure you can write copy specific to the psychology of your audience.
There are 7 basic ways of doing that, and this video covers 4 of them.
Across all Klaviyo clients and all industries, this basic template recovers between 5% and 10% of all abandoned carts. Obviously, each specific client will have a slightly different setup based on their store, products, and sales volume, but this is always the starting point, and then I make it more specific from there.