How to Setup Google Analytics Conversion Tracking for Shopify
Your Shopify store is sending data to Google Analytics.
But half of it is getting blocked, lost, or never sent at all.
Ad blockers kill browser side events. iOS privacy updates destroy attribution. And Shopify's default setup never sends server side data to Google Analytics - which means the purchases, sessions, and campaign data that matter most are missing from your reports.
So your GA dashboard shows one story. Your actual revenue tells another.
In this video Shalini, Sariga and Trisha walk through the complete fix - how to connect Shopify to CustomerLabs and send both browser side and server side data to Google Analytics accurately. Including consent mode configuration for privacy-conscious setups.
00:00 — Why Shopify CAPI is not enough for scaling
01:27 — Why standard events are not enough for Meta to optimise
02:09 — Session stitching and identity resolution explained
04:46 — Advanced conversions: new vs repeat customers and AOV segmentation
06:00 — Long sales cycle attribution and first party data
07:16 — Setup walkthrough begins
08:33 — Connecting Shopify to CustomerLabs step by step
11:00 — Shopify webhook connection and workflow setup
12:00 — Connecting CustomerLabs to Google Analytics
13:00 — Sending browser side and server side data together
14:00 — Consent mode configuration and monitoring verification
#ShopifyMarketing #GoogleAnalytics #FirstPartyData #CustomerLabs #1PDOps #DitchShopifyCAPI #ServerSideTracking #EcommerceMarketing #ConversionTracking #SignalEngineering #ShopifyStore #GoogleAnalytics4 #GA4 #EcommerceGrowth #ShopifyApps #DigitalMarketing #EcommerceTips #MarketingStrategy2026 #ShopifyEcommerce #DataTracking
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