Plantorama Cultivates a Smarter Company with TARGIT's Business Intelligence & Analytics Platform

Опубликовано: 11 Июль 2026
на канале: TARGIT Business Intelligence
29
1

Putting Insights in the Hands of Every Employee
In 2011, Plantorama employees relied heavily on opinions and past experiences to make decisions, but they didn’t have data to back them up.

“We made a lot of decisions, but they were based on feelings rather than fact,” says Torben Castenskiold, Plantorama CEO (Former CFO).

Plantorama executives knew analytics was a critical missing piece in their decision-making process. As they considered their options, they realized they needed a user-friendly business intelligence (BI) solution that everyone could wrap their heads around, including gardeners, animal keepers, and horticulturalists who had no IT training or time to learn a complicated new system. And the last thing they wanted to do was disrupt daily workflow with a new process.

NORRIQ, a valued TARGIT partner, knew that TARGIT Decision Suite was the ideal solution for Plantorama due to its unique balance of advanced back-end capabilities and user-friendly front-end features.

Faster and Better Business Decisions With TARGIT


Thanks to TARGIT, everyone at Plantorama can now access the latest insights and performance metrics, whether they work in the warehouse, on the sales floor, or at the company headquarters.

Reports are created through the finance department and scheduled to generate automatically on a routine basis, either daily, weekly, or monthly depending on what they're designed to measure.

These automatic reports make it quick and easy to distribute data both to employees and external suppliers. Suppliers can now serve Plantorama even better thanks to greater insights and fast access to data.

Torben's team also uses TARGIT to distribute the latest insights to employees in the format and location that's most convenient for them.

Employees working in the centers can access TARGIT on their PC or mobile device to instantly see whether goods are in stock or available in the warehouse. This helps them improve customer service and expedite sales.

Managers and department heads can dive deep into critical performance metrics, like revenue, stock figures, purchase amounts, and the number of customers per day at each center. They can also zoom out to compare performance and evaluate trends between several locations.

"TARGIT has been a great solution for Plantorama because it is very user-friendly," says Torben. "We have a lot of employees who are not used to working with IT, such as gardeners, animal keepers or the like, who have their focus on other things. They can easily use TARGIT and really benefit from it without being particularly good at IT."

This focus on user-friendliness is a central part of TARGIT's business strategy. It enables organizations like Plantorama to improve data accessibility and decision-making across multiple departments while reducing the reliance on a small team of technical experts.

With TARGIT, everyone at Plantorama now makes faster and better business decisions.

One of the most beneficial TARGIT Decision Suite features is digital slideshows used throughout the organization to display the most important metrics for all to see. User-friendly dashboards are displayed on TV screens in every center to spread information without employees even needing to open a laptop.

These same slideshows are used to share data with Plantorama's thousands of customers, too. Screens in the centers show shoppers how much solar energy each location produces via solar panels — giving them real-time insight into the company's sustainability initiatives.

Explore the full story here: https://www.targit.com/resources/cust...