What is GAMIFICATION in UX / PRODUCT DESIGN
What is Gamification in Product Design? Why is it important? This is exactly what this video is about. You'll learn about how to use game mechanics in non-game products to drive user engagement.
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CHAPTERS
00:00 - Intro
01:01 - What is Gamification?
01:56 - Step 1: Identify goals and users' motivation
02:51 - Step 2: Choose the right game mechanics
03:09 - Points
03:40 - Badges
04:44 - Leaderboards
05:28 - Challenges
06:40 - Step 3: Implement and iterate
07:18 - Conclusion
07:44 - Outro