From Projects to Products: The Business Shift
Explore the transformative shift from project-led to product-centric strategies discussed by senior technology leaders at The Studio.
In today’s post-pandemic, digital age, organisations are increasingly moving away from project-led to product-centric strategies that emphasise the values of agile development, user-centric design and cross-functional teams that are better equipped to accelerate product delivery.
In this session, the panellists discussed how, by becoming product-led, businesses are better able to adapt to market needs and drive customer satisfaction and growth through continuous innovation and adaptation. The conversation will also share insights tailored for CIOs and CTOs on how to optimise tech stacks, foster cross-functional collaboration and embrace agile methodologies.
With Peter Stojanovic moderating, the panellists included:
Elizabeth Akorita, Group Deputy Director, Digital, Department for Science, Innovation and Technology
Joanna Pamphilis, Global Head of Investments and Securities Digital Products, CIO, UniCredit
Andy Birds, Customer Experience Strategy Lead (Europe), Thoughtworks