Marketing Cloud Lead Capture Ads into CRM
Cameron Robert shows 4 ways to send your Facebook or TikTok Leads into Salesforce CRM and other 3rd party CRM/Data Warehouse solutions.
The desired outcome of this processes is to make your new leads conform to your existing SubscriberKey process.
Note: Some of these processes can be very technical and may have licencing impacts on your instance. Always check with you Marketing Cloud Admin/Architect before implementing complex solutions/configurations.
Key Moments:
0:00 - Introduction
3:11 - Check CRM & TikTok Prerequisite
5:00 - Solution 1: Extract & Transfer
17:31 - Solution 2: Journey Builder
30:02 - Solution 3: AMPscript & SSJS
43:25 - Solution 4: SSJS API
45:01 - Summary
Related Links:
• Cam's GitHub Gists: https://gist.github.com/camrobert
• SFMC Companion: https://chromewebstore.google.com/det...
• TikTok Lead Ads Integration: • Marketing Cloud TikTok Lead Capture Ads - ...
• CreateSalesforceObject: • AMPscript CreateSalesforceObject Function ...
• Run AMPscript in SSJS: • Run AMPscript in SSJS in Salesforce Market...
Documentation:
• CreateSalesforceObject: https://developer.salesforce.com/docs...
Contact:
/ camrobert
https://www.cameronrobert.com.au/
/ auscamrobert