What's the difference Between a Trend and A Fad?
In this episode, Jack sits down with Sebastiaan Goed, the Chief Growth Officer at Trendata, a market intelligence platform utilizing AI to analyze online search queries.
Sebastian shares insights on market competitiveness, customer segmentation, and the importance of brand monitoring.
Key topics covered include:
Understanding market competitiveness and size
Importance of customer segmentation from day one
Utilizing AI for brand monitoring and trend analysis
Early signs of trends and future mega-trends
Balancing AI recommendations with human strategic thinking
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Table of Contents:
00:36 Market competitiveness and market size metrics
01:05 The rise of data accessibility
01:28 Customer segmentation
04:21 Introduction to Trendata
19:31 Brand monitoring and analysis
22:00 The importance of brand monitoring
28:41 Working with AI
31:56 Fad vs trend
34:31 Signs of a trend
40:10 Connecting with Sebastiaan and Trendata
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