SEO in 2021: What You Need To Know
In this video, we cover the most important factors and trends that will shape SEO in 2021 and show you what you need to do to make the most of them.
Time Stamps:
00:00 SEO in 2021: What You Need To Know
00:33 (TIP#1) Page Experience Ranking Factor
1:19 (TIP#2) E-A-T (Expertise, Authority, Trust)
2:16 (TIP#3) Semantic SEO
3:03 (TIP#4) Google Voice Search
4:04 (TIP#5) Local SEO
4:54 (TIP#6) Video Content
We start off by discussing the Page Experience Update that’s going to be rolled out in May 2021. This update will take expected user experience into consideration for ranking in search results. This ranking signal will itself have multiple sub-factors associated with it including, mobile-friendliness, safe browsing, HTTPS, intrusive interstitials, and the core web vitals. All this means that if you’re not giving users the best possible search experience, you may lose out on your rankings down the road.
The second trend covers Expertise, Authoritativeness and Trustworthiness, more commonly known as EAT. While it’s been around for a long time, EAT remains one of the most important factors that you need to focus on in 2021. There are different ways you can incorporate EAT in your content like getting certified professionals in your niche to write for you, earning authoritative backlinks, having positive organic reviews, and so on.
The third trend is Semantic SEO. Compared to what used to happen a few years ago, when all the focus was on hammering down primary keywords every few sentences of your content, Google now rewards websites that have a natural content flow to provide better context to the reader. With semantic SEO becoming more important, you need to focus on effective keyword research and develop high-quality content with a natural flow.
The fourth trend is all about voice search. With 20% of all mobile queries being done through voice search and almost 40 million Americans owning a smart speaker, we believe 2021 will be the year when things rapidly pick up the pace. The mechanics of optimizing for voice search remain similar to optimizing for standard queries. The only difference is voice search queries are more conversational. And semantic SEO will also play a big part in voice searches, simply because having related keywords in your content will help Google understand the context better and show results accordingly.
Trend # 5 is the all-important Local SEO. In fact, this trend received a lot of focus during the early days of COVID. As people hunkered down, the demand for online shopping shot up. So businesses that had optimized for local SEO saw great results. This shows that search engines are and will continue to be used to find localized products and services. In this video, we discuss different aspects of local SEO and also refer our audience to a more detailed video that’s all about local SEO.
The sixth and final trend is video content. Videos help you gather greater authority, and are more engaging, fun to watch, and relatable. We highly recommend that webmasters chalk an entire video content calendar and identify platforms that you can use for publishing, as this can pay off big time in 2021.
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