How To Create A Solid Content Brief [Free Template]
When working either internally or externally on content for your brand, it is important to have a clear content brief in place, so whoever is creating the content knows exactly what you are wanting to create, and that it keeps in line with your brand and style.
In this video, we will explain what a content brief is and why it is important, before breaking down all the sections that should be in a good content brief and what details you need to include.
FREE CONTENT BRIEF TEMPLATE : https://contrast-digital.lpages.co/bl...
Blueprint is a weekly series presented by Contrast that will focus on a specific topic or feature related to eCommerce, allowing you to gain insights and knowledge to boost your own eCommerce store.
To dive deeper into How to Create a Solid Content Brief, read our full post here: https://contrast.digital/blog/content....
-----------------------------------------------------
Sections:
00:00 Intro
00:46 Creating a Solid Content Brief
03:08 What is a Content Brief?
04:01 Why Do It?
05:13 The Basics
06:22 Brand Details
07:51 Company
08:17 Tone of Voice
08:46 Page Type
09:09 Content Tactic
09:31 Page Title
10:06 Overview
10:26 Objective
10:57 Target Audience
11:28 Pain Points
11:57 Primary and Secondary Keywords
12:53 Searcher Intent
13:55 Competition
14:28 Internal Links
15:01 Images
15:31 URL Structure
16:04 Call to Action
17:11 Content Upgrade
17:43 Meta Title
18:12 Meta Description
18:29 Excerpt
18:44 Free Template
-----------------------------------------------------
To keep up to date be sure to subscribe to our channel: / @contrast.digital
If you’re looking to improve your digital marketing strategies, get in touch to find out how Contrast can help https://contrast.digital/
-----------------------------------------------------
Stay in touch:
LinkedIn: https://link.contrast.digital/linkedin
Twitter: https://link.contrast.digital/twitter
Facebook: https://link.contrast.digital/facebook
Instagram: https://link.contrast.digital/instagram
#SEO #Contrast #SearchEngineOptimization
-----------------------------------------------------