How to Analyze Key Amazon Advertising Metrics - Amazon PPC
Learn how to analyze key Amazon PPC advertising metrics. This is part of the video "Master Class on Amazon PPC Advertising" - cost model, key metrics, optimization mistakes, and structure. You can watch the full video here - • Мастер-класс По Амазон PPC Рекламе - Эконо...
All useful links and resources, as well as time codes, are below in the description. Good luck!
✔️ Useful Links from the Video:
✅ Free Amazon account audit and 10% discount on Unitix services
https://t.me/unitix_even_bot
✅ Video review of Unitix services
• Обзор Amazon PPC Агенства Unitix - Преимущ...
✅ Blog review of Unitix services
hhttps://vovaeven.net/blog/amazon-ppc-...
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✅ Amazon advertising campaign checklist 📝:
https://docs.google.com/spreadsheets/...
✔ Make a copy for future reference.
✅ Video tutorial 🎥:
• Amazon Campaign checklist
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✅ Basic mathematical model for Amazon 📈:
https://docs.google.com/spreadsheets/...
✔ Make a copy for use.
✅ Video tutorial 🎥:
• Amazon Basic mathematical model
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✅ Amazon PPC section in our Telegram group (Amazon Svoboda)
https://t.me/AmazonSvoboda/68006
🕗 Time Codes:
00:00 - Key Metrics. Unitix
00:05 - How to set up key metrics
00:10 - How to analyze advertising using key metrics
00:25 - First indicator: campaign type. Campaign Type
01:20 - Total Sales
02:30 - CTR and Conversion
04:45 - Ad Types
08:15 - Advertising Costs
09:30 - CPC Tracking Is Very Important
09:50 - ACOS TACOS
10:25 - Ad to Organic Ratio
11:30 - Daily Sales
12:10 - AD CPA and TOTAL CPA
12:45 - Refunds. Refund Percentage
13:10 - Refund There are niches with a very low return rate.
15:10 - A product photo resulted in a refund...
16:10 - A super important point about product refunds
17:10 - A question about three types of companies
17:40 - Sponsored product advertising
18:50 - Sponsored brand
19:55 - Video advertising
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