The harsh truth about Performance Max on Google Ads
⇩⇩ Click “Show More…” for all the info ⇩⇩⇩
You think Performance Max changed the game on Google Ads?
Three years after its launch, it’s time to take a step back.
In this video, I’ll show you why this so-called “smart” campaign can save you time… but also cost you a lot if you don’t manage it properly.
Lack of transparency, limited control, overestimated results—Performance Max is far from the magic bullet Google wants you to believe in.
And yet, hundreds of e-commerce brands rely on it blindly.
In this video, I’ll walk you through the real benefits of Performance Max, its technical limitations (and what Google doesn’t tell you), and how to take back control of your campaigns.
▬▬▬▬▬▬▬▬▬ 🔗 USEFUL LINKS & RESOURCES ▬▬▬▬▬▬▬▬▬
• 🔍 Free Google Ads Audit → https://www.ceos.fr/contact?utm_sourc...
• 💌 My newsletter to grow your sales by 30% this year → https://www.ceos.fr/newsletter?utm_so...
• 💼 My Linkedin profile → / pierrebaptist
• 📚 The Blog (case studies & strategy) → https://www.ceos.fr/blog?utm_source=y...
• 🎤 Listen to the podcast “Ecommerçons” → • Le podcast ecommerçons.
▬▬▬▬▬▬▬▬▬ 💙 VIDEO RESOURCES ▬▬▬▬▬▬▬▬▬
➡️ Video: How to allocate your Google Ads budget → • Définir son budget Google Ads optimal pour...
➡️ Video: The Feed-Only strategy explained → • Performance Max Feed Only : Meilleure Camp...
▬▬▬▬▬▬▬▬▬ 📈 WHO I AM & WORKING TOGETHER ▬▬▬▬▬▬▬▬▬
🗓️ Want to work with me? Book a free strategy call → https://www.ceos.fr/contact?utm_sourc...
🏆 Case studies & client results → https://www.ceos.fr/etude-de-cas?utm_...
I’m Pierre-Baptiste, co-founder of Céos—the top Google Ads agency for e-commerce brands in France.
A few numbers:
• €25M in ad spend managed annually
• 45+ e-commerce clients (Fitness Boutique, Equi-Clic, Wopilo, Bobochic…)
• 7 team members fully specialized in Google Ads & e-commerce
I also run my own e-commerce brand on the side, where 80% of revenue is generated through Google Ads.
That’s where I test my own strategies—with my own money.
Here’s how it’s going:
• Launched in 2021
• €600k in revenue (excl. tax) in 2022
• €1M in revenue (excl. tax) in 2023
#googleads #ecommerce #googleads2025 #googleadwords #ecommercebusiness #businessstrategy #marketingstrategy
▬▬▬▬▬▬▬▬▬ MY OTHER SOCIALS ▬▬▬▬▬▬▬▬▬
➡️ Linkedin: / pierrebaptist
➡️ Twitter: / pierrebaptist
➡️ Instagram: / pb_lelephant
➡️ Tiktok: / pb_lelephant
➡️ My co-founder’s channel: / jérémyménard
▬▬▬▬▬▬▬▬▬ DESCRIPTION & CHAPTERS ▬▬▬▬▬▬▬▬▬
Chapters:
00:00 Introduction
00:45 What is Performance Max?
03:55 The real limitations of Performance Max
12:33 Recent updates on Performance Max
15:17 My honest opinion on Performance Max