For the last 500 years, the music business has built its economic model on convincing people to own their favorite songs. We are now shifting rapidly from owning to streaming. In this video, music historian Ted Gioia looks at the reasons for this change, and explores its likely impact on the music ecosystem.
This is the latest installment in a series of unscripted videos in which Ted Gioia addresses key matters related to music and society. "In these videos," Gioia explains, "I am aiming to provide an informal and conversational entry point into the 'big picture' issues in our current-day music culture."
For more information on Ted Gioia, visit his website at http://www.tedgioia.com or follow him on Twitter at / tedgioia . His next book, Music: A Subversive History, will be published by Basic Books in 2019.