7 Tips from Adam Erhart on Video Marketing & My Thoughts | Episode 3
Who is Adam Erhart?
I said to myself. “Let me see who else is talking about digital marketing on the streets of Youtube.” Then I stumbled into Adam’s videos.
Needless to say, I am impressed by the videos I’ve seen so far. Well detailed and clean presentation in simple ways to understand.
And I quote…
“Strategy First - which has allowed me, my clients, and students, to consistently build, grow, and scale powerful, profitable, and freedom providing businesses – regardless of what channel, network, or platform we use.”
Adam is also one of the instructors at digitalmarketer.com. He is a YouTuber and on his YouTube channel, he runs a weekly show called The Saturday Morning Live - Business and Marketing Q&A.
What does Adam do?
Adam has a very similar marketing story and journey to mine. I also was a victim of the shiny object syndrome culture. It cost me years and millions of dollars. Nonetheless, I don’t regret any part of the journey. Okay. I am starting to sound like him.
From what I’ve seen, this guy is a master at video marketing. So I will be paying attention to his moves; not necessarily what he says.
What did Adam Say?
I found 7 quotes from Adam ErHart that I am going to edify and add some context to from my personal insights namely:
30 minutes intervals
Emotion is the money maker
Associating Frequency with Trust
Audience Fit For Your Business
The Future of Social Media Marketing
Consistent Differentiation
In-App Retargeting
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What are my thoughts on these 7 tips from Adam Erhart?
Tip Number 7 - Tracking Your Time In 30 Minutes Intervals
Depending on what mood you are in. Sometimes, it seems that you’ve got all the time on any given day. But I couldn't agree with Adam more on this one.
If you just track your time for 3 straight days in a 30-minute interval, you might find your discovery, in his own words, “enlightening but disturbing.”
Tip Number 6 - Emotions Is The Money Maker
I am one of the fortunate ones who learned this a long time ago due to my early exposure to marketing. Most people do not fall out of the skies understanding or having the ability to comprehend this.
Instead, their knee jerk and still emotionally-driven response is often “common sense” based. Emotions are not just the money maker. Emotions which include anger, fear and greed drives everything that any of us cares about.
Tip Number 5 - We Associate Frequency With Trust
That’s very true. I often tell people that trust is a by-product of consistency. But yes, I feel comfortable to add frequency to that.
But that frequency also needs to be sustainable. Here is what I mean. If you are a busy person, it might not be sustainable to try and release 3 videos to 7 channels per day.
Tip Number 4 - Some People Are Terrible Fits For Your Business
I, like many others, have also made this mistake. I’ve spent time with people who are simply not fit, at least not yet, for my products.
A person who doesn’t have a source of income is not a fit for learning how to market or build an online empire. But I guess sometimes, I just empathize wanting to help everyone.
Tip Number 3 - The Future Of Social Media Marketing Is Video
As much as we all know that we are in a microwave and quick-fix era, some things are timeless. One of them is emotional connection and the fact that people make business decisions with their emotions 85% of the time and justify it with logic later.
I believe video is the best way to connect with an audience emotionally. According to Cisco, it was estimated that by 2022, 82% of all consumer internet traffic will be made up of videos. This number is 15x higher than what it was in 2017.
Tip Number 2 - Consistent Differentiation vs Authenticity Discrepancy
On Adam Erhart’s first video on his YouTube published 6 years ago, he talked about consistently “being you” at your touch points but also balancing that out with consistently being different.
Tip Number 1 - In-App Retargeting
Last but not least, I personally will be exploring this strategy; in-app retargeting. The internet has been evolving on a consistent basis.
In the past few years, there was lots of drama around the iOS 14 update which makes it difficult to track consumer behavior across digital assets due to privacy policies.
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OLA Tux Abitogun is the CEO of myEmpirePRO , A full blown results oriented entrepreneurial training platform for real estate, digital and lifestyle entrepreneurs.