How to Write a Great Corporate Video Script
You already know the benefits of investing in corporate video, but it’s important to understand there’s a right way and a wrong way to approach these projects.
Hi! I’m Guy Cirinelli! And welcome to The Corporate Film Guys!
Here are the five golden rules of script writing that’ll ensure the positive outcomes you’re looking for.
Number one - know your audience!
Before launching any type of video campaign, you gotta take the time to define your audience. This will allow you to craft your message so that it resonates with those who are most likely to be interested in what you’re offering.
Number two - make a connection!
Use storytelling to give your audience something they’ll truly remember. It’s about making those important connections first. From there, the selling will naturally fall into place.
Number three - show, don’t tell!
Video allows you to convey a great deal of information quickly. Leverage the power of visuals to show your viewers rather than just telling them what you want them to know.
Number four - make it about them, not you!
Most people don’t care about your company history. They care about how working with you will impact them personally. When developing content for your videos, be sure it is done in a way that your audience will be able to relate.
Number five - show them the real you!
Video allows you to delve deeper and show a more human side of your brand. When people have the opportunity to learn more about who you are, what you believe in and what truly matters to you, it will help differentiate you from the competition.
Of course, knowing these tips and actually executing them are two different things.
If you would like more information or a free consultation, just give us a call!
We hope to see you soon at The Corporate Film Guys!