What IS Product Strategy Is Important - And How Can You Define It
In this video let's talk about what is product strategy from the perspective of product management.
Product Strategy is linked you your Product Vision, and will help your teams create and prioritize a Product Roadmap, as well as, define OKRs or KPIs to track the success of your product. in this video I talk about what product strategy is, why product strategy is important, and what are the aspects to consider when defining a products strategy.
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Here are some of my favorite books (these are affiliate links):
The Lean Product Playbook, Dan Olsen: https://amzn.to/3TtjfRw
Escaping The Build Trap, Melissa Perri: https://amzn.to/3y8ODgf
The Product Book, Product School: https://amzn.to/3wRstyS
Inspired, Marty Cagan: https://amzn.to/3GlvfPM
The Lean Startup, Eric Ries: https://amzn.to/3MQxzRu
Hooked, Nir Eyal: https://amzn.to/3vcADAo
Negotiation Genius, Deepak Malhotra & Max Bazerman: https://amzn.to/3BMtIRL
00:00 What product strategy is
00:33 Product strategy and product vision are not the same
01:14 Who are your users
01:48 Value proposition
03:01 Go to market
05:28 Product design
06:05 Customer journey
07:17 Why product strategy is important?
11:14 Strategy is not fixed
My name is Juan Rodriguez, I’m a senior program manager at a tech company in Finland, my experience is in building both desktop and cloud solutions focused on B2B, I care a lot about product design identifying the right customer problems and finding the solutions that bring the biggest impact to the company.
My education is on electronics and automation and my early jobs were focused on machine vision and to some degree robotics, you can imagine I don’t like manual processes very much and love to automate as much as possible :) I moved to Finland in 2006 and started working as a software engineer, after a while I moved into product teams, with roles like application manager and product manager. Currently I am the product director driving product managers and helping them grow in their careers.
I plan my channel and document the tech companies ways of working in Notion, go check it out! https://inside-the-product.notion.sit...
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#productstrategy #productmanagement #productdevelopment