What's in a Name? Understanding Authority and Authorship for SEO
In the early days of search, this concept of authority was measured mostly through website links. But when Google rolled out Google+ in 2011, authority and authorship went beyond website links to establish authors and writers as the publishing “entities” through their Google+ profiles. Over time, this concept of authority grew beyond backlinks to encompass authored content.
So what is authority? And how does this authority and authorship play a role in your SEO strategy?
Join CopyPress CEO Dave Snyder and Director of Content Analysis, Jeremy Rivera, along with industry experts Jon Henshaw of Vimeo and publisher of Coywolf News and Mark Traphagen of SEOClarity as they discuss what this authority means and how Google looks at it in relation to the content you publish.