On The Outside - Break Itself [Official Visualizer]
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Directed by: On The Outside
Edited by: Jon Klaasen
Creative Direction by: On The Outside
Executive Producers: Jimmy Robbins, Mike Shimshack, Aimee Nadeau
On The Outside (OTO) is a Nashville-based pop/country vocal group composed of vocalists Andrew Bloom, Dawson Huckabee, Sam Jenkins and Jon Klaasen. Perhaps best described as “if Dan and Shay had a lovechild with One Direction”, the group’s unique sound and charisma has helped cement its presence in the hearts of legions of fans around the world. On TikTok, OTO boasts over 5.6 million followers and over 95 million likes. Their influence on the popular social media platform also includes pioneering several popular trends like ‘finish the song/line”, “guess who’s singing” and “finish the riff” challenges that many artists now use to gain momentum on the platform.
Social media is not the only place fans are discovering On The Outside. The band has shared the stage with a diverse group of well-known artists including The Chainsmokers, Nelly, Ernest, Blanco Brown and Matt Stell to name just a few. In studios and writing rooms, On The Outside has been co-writing and recording songs with some of Nashville’s biggest hitmakers including Laura Veltz, Jimmy Robbins, Hillary Lindsey, Paul DiGiovanni and Jordan Reynolds.
The newest single, “Break itself” is a swaying rhythm with a heartbreakingly beautiful lyric that perfectly showcase the band’s unique harmonies. Co-written by OTO members Andrew Bloom and Sam Jenkins with Nate Miles (Bailey Zimmerman) and Kevin Bard (Dan & Shay, Parmalee, Blanco Brown). “‘Break Itself’ is about the feeling when you know the person you’re with has fallen out of love, but they are too afraid to end the relationship. The song captures the hopes of ‘ripping off the band aid’ to avoid prolonging the end” says Bloom. It was recorded at the iconic Blackbird Studio D in Nashville, TN and produced by ACM and CMA winner Jimmy Robbins and Mike Shimshack.
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