Koyomi launch event
Liquid Ideas created 3 immersive pop-up locations which celebrated a journey through the flow of time and seasons, transporting consumers to the streets of Little Tokyo. Each pop-up location along William street Sydney, represented a different flavour, part of the new KOYOMI™ HIGHBALL premix range. Each pop-up accommodated 12 guests at a time where they experienced a unique food and drink experience. The first venue welcomed guests into a cloud of smoke where a hidden Japanese drummer would emerge and perform. The second venue replicated a Japanese garden and the final venue signified the Golden Gai district inclusive of a sticker booth and live DJ. The campaign focused on celebrating an unexpected and distinctive modern Japanese drinking experience.