Why Apple Isn't the Privacy Hero You Think It Is
For many iPhone users, the iOS 14 privacy update proves that Apple wants to protect their data. But did Apple just use its privacy-first motto to beat Facebook and Google at their own ad game?
Sources:
Apple’s iOS 14 will give users the option to decline app ad tracking
https://techcrunch.com/2020/06/22/app...
Why Is Facebook Launching An All-Out War On Apple's Upcoming iPhone Update?
https://www.npr.org/2021/02/26/971367...
Facebook runs full-page newspaper ads to attack iOS 14 privacy changes
https://www.engadget.com/facebook-app...
App Tracking Transparency required in all apps starting April 26
https://appleinsider.com/articles/21/...
App Tracking Transparency Opt-In Rate - Monthly Updates
https://www.flurry.com/blog/att-opt-i...
$315 billion in market value has been erased from these 4 companies since Apple's iOS privacy changes went into effect last year
https://markets.businessinsider.com/n...
Android may be biggest beneficiary of Apple’s privacy protections
https://martech.org/android-may-be-bi...
Omdia report finds Apple’s ads business now worth $3.7bn per year following IDFA changes
https://omdia.tech.informa.com/pr/202...
Apple Advertising & Privacy
https://www.apple.com/legal/privacy/d...
Apple reportedly plans to put ads in more apps on your iPhone
https://www.cnbc.com/2022/08/15/apple...
Apple Has Internally Tested Injecting Ads Into Maps App Search Results [Updated]
https://www.macrumors.com/2022/08/15/...
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