Cold Email Personalization Is a Lie (Here’s What Works Now)
Tired of spending thousands on AI personalization tools that spit out garbage like “Hey first name, congrats on your grandma’s surgery” and still getting ghosted?
After 6 years of sending millions of emails, here’s what actually matters:
– Deliverability
– An offer so good people feel stupid saying no
– Targeting the right people
– Charging the right prices and retaining clients forever
Most people focus on silly personalisation.
I focus on getting meetings booked and deals closed from cold email.
In this video, I break down what’s working now and why most cold email advice is outdated.
P.S. I have nothing against people's grandmas and I hope that their surgeries do go well