Google is constantly updating search engine standards to only show relevant, insightful, and helpful results to users! This is called the Helpful Content Algorithm.
Some key takeaways to remember:
• Answer common questions, provide insights / advice, and share your knowledge to provide helpful information
• Strictly follow E-E-A-T standards writing quality content
• Avoid self-promotion and spammy content
• Aim to answer the questions your audience searches for and meet their needs with your guidance and information
• Strictly following helpful content guidelines will lead to more organic traffic from Google and increase in ranking even becoming the generative AI response Google provides a user!
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