How to Grow Your Business sustainably, without wrecking your mind or your reputation.
Visit https://www.freedomfocus.co.uk/ to find our more about no bullshit ideas to build a business that supports your life, rather than wrecks or controls it.
Is your business sales, or capacity limited at the moment?
Most business owners have a preference.
If you want and could handle more business than your getting, then it’s a sign your existing front end is weak.
It’s time to do something different. Times have changed an the chances are your customers are more distracted than ever. There’s lots of flash talking snake oil sales people who’ll talk Facebook pixels, SEO, social media and Adwords.
It’s easy to throw money at this but it might be easier to just flush it down the toilet.
I se this a lot.
When it comes to any type of advertising, especially Social. Do what the real experts do. Test small and quick
Only scale when you know what r what works and keep testing as you improve it.
Rule number 1
If you can’t measure it, don’t talk to them about it.
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But, there’s a more insidious but predictable problem.
If you’re struggling to deliver on what you have and your reliability is suffering as a result.
Then the usual way out is to ignore it and keep working on sales allowing the delivery to struggle along behind.
Thus is a path to frustrated customers, sleepless nights and high blood pressure.
This is a path to hell.
A more useful path might be to look at improving your processes.
Automating where you can and using the best people you can afford to follow your processes.
Most business owners are very reluctant to procedures at first.
But, once they experienced the increase in their free time, fewer mistakes and faster more predictable results.
They see the truth.
Rule number 2
Good systems will set you free.
Profits are important in business. As my business owning friend Mike says:
“If you’re not making a profit, then you’ve only got a hobby“
But profits are only half the story.
I believe real success in business comes when you have enough profits and enough free time, to do you what you want, when you want, are you’re still young enough to enjoy it.
What about you?
How would you measure your success in business?