How to win consumers in 2022

Опубликовано: 06 Июль 2026
на канале: ICERTIAS - International Certification Association GmbH

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Over the past month, two key concepts have emerged in the world's business and marketing media as key factors determining sales success in post-pandemic times: empathy and customer care.

Analysts warn—and recent market research confirms—that along with competitive prices and excellent quality, the factors that influence shoppers' decisions to buy also include empathy and customer care. They were, of course, relevant even before the pandemic, but they have now become essential.

After almost two years of living in anti-social Covid-related conditions, people are eager for human connection and understanding, and they expect to be ‘pampered’ when shopping.