The Most Important Stat for New Podcasters
Your average episode consumption rate is the number where you need to focus your podcasting attention.
Average consumption is the measurement of "How Much" of an episode your audience listens to or consumes. This is where you need to focus your attention because of its insight into your podcast and your audience.
Podcasting is a long game. Chances are good that you won't see big download numbers right off the bat. If your average consumption rate sucks, you will NEVER see big download numbers because people won't return to your show if you're not keeping them interested and entertained.
And if they aren’t coming back, you know they aren’t telling their friends about it, unless it was just a horrible experience.
Where to Look for Average Consumption Rates for Your Podcast
Here are four places you can look to find your average listener consumption rate for each episode of your show. Keep in mind that each one of these is providing info only for that specific platform.
Apple Podcasts
https://itunesconnect.apple.com/
Remember where you submitted your podcast to Apple Podcasts? Log back in to see your podcasts analytics. Look at your Average Consumption Percentage.
https://itunesconnect.apple.com/
Spotify Dashboard
https://podcasters.spotify.com/
Spotify calls it Retention. When you log in to your dashboard, click on "Catalog" at the top of the page. Then click an individual episode, and you can look at the retention rate for your episode.
Google Podcasts Manager
https://podcastsmanager.google.com/
Google Podcasts calls it “Average Played.” When you log into your account, you will see the listing of your episodes along with some stats. Look at the Average Played percentage. You can drill down into each episode for more detail.
Stitcher
https://partners.stitcher.com/
Stitcher calls this "Average Completion Rate." You can see the overall average for your podcast in the Show Stats view. Go into the episode view to view the percentage for individual episodes.
What You Will Learn From Average Podcast Consumption Analytics
The goal is to have your listener stick around through all of your episodes. Knowing this number is particularly important if you ever want to pitch your show to potential sponsors.
If you notice a significant dropoff at a single point in your episode, go back and listen to what happened there. Did you say something that could have offended listeners? Was the audio quality terrible?
Look at which topics and guests are getting the highest percentages.
What is the average length of time that your listeners are tuning in? Maybe they are telling you how much time they can actually commit to listening to your show.
Your job is to create a podcast so good that your audience wants to listen all the way through.
Resources to Help You Learn How to Increase Your Average Consumption Rates
Here are a couple of podcasting resources that I have found incredibly helpful as I'm working to increase my own podcasts' retention rates.
Marketing Show Runners Blog
https://www.marketingshowrunners.com/...
Podcasting, Seriously
https://www.podcastingseriously.com/
Links and Resources
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Gear Used to Make This Video
2017 MacBook Pro
Microphone: Samson Q2U
Sony MDR-7506 Headphones
Video made with Camtasia 2020
Video recorded with Canon Rebel T6
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