ITSUP 2024 - The smart mobility event for startups - Amsterdam
Intertraffic Amsterdam's integrated startup event ITSUP allowed starting companies to present their smart mobility solutions to the seasoned Intertraffic audience. All were invited to work on a challenge prepared by sponsor, SWARCO. To remain successful and innovative, SWARCO collaborates with start-ups to generate new ideas.
The winner of the ITSUP challenge is embarking on a 6-month acceleration journey together with SWARCO, to take their project from pitch to realization. SWARCO announced the winner of the ITSUP contest, with a twist of there not being one winner, but two!
"The winner doesn't only put the puzzle pieces together but also displays connectivity", the jury stated. The lucky start-ups are Transcality and SMATS Traffic Solutions Inc. Transcality also came out on top in the pitch contest, hence securing a complimentary stand at Intertraffic Amsterdam 2026.