How to Design a Website Homepage that Sells You
The first impression you make on a new acquaintance matters (especially when that first impression happens online!)
For your website, your homepage is often the first thing a potential customer sees.
Think of it like the synopsis on the back cover of a book and the table of contents rolled into one.
You want your homepage to drive people further into your site, giving them just enough to get to know how you help them that they want to keep digging.
For that to work, your homepage needs a few pieces to connect with your ideal clients:
00:50 - Headlines and copy that highlights that you solve your target audience's problems
02:45 - Links that funnels your customers to the next steps
04:45 - Third-party proof that showcases you know your stuff
07:40 - A little bit about you and what makes your business unique
10:00 - A way to get some additional free value to build some trust
11:51 - Easy ways to get in touch with you
In this video, I'll walk you through how this all fits together and the steps you can take to improve your homepage today.